Privacy Policy

Who we are

Appsly is a UK-based sole trader business that designs, builds and hosts custom business applications. Our website is www.appsly.ai.

For data protection purposes, Appsly is the data controller for personal data collected through this website. You can contact us at hello@appsly.ai.

What data we collect and why

We only collect personal data when you voluntarily submit our contact form. The data collected is:

• Your name
• Your email address
• Your company name (optional)
• Your message

We collect this data solely to respond to your enquiry. We do not use it for marketing, profiling or any other purpose.

Legal basis for processing

We process your personal data on the basis of legitimate interests — specifically, our legitimate interest in responding to enquiries submitted by individuals who have actively chosen to contact us. You have the right to object to this processing at any time.

How we use your data

Your data is used only to read and respond to your enquiry. We will not:

• Add you to any mailing list without your explicit consent
• Share your data with third parties for marketing purposes
• Use your data for any automated decision-making or profiling
• Sell or rent your data to anyone

Third-party services

We use the following third-party services to operate this website. Each acts as a data processor on our behalf:

• Vercel — website hosting. Your IP address and browser information may be processed as part of normal web server logs. Vercel Privacy Policy
• Resend — email delivery service used to transmit your contact form submission to us. Your name, email and message are passed through Resend’s infrastructure. Resend Privacy Policy
• Google Fonts — used to load website fonts. Google may log your IP address when fonts are loaded. Google Privacy Policy

We do not use any analytics tracking, cookies, or advertising services on this website.

How long we keep your data

We retain enquiry data for up to 24 months from the date of submission, or until you request deletion — whichever is sooner. If an enquiry leads to a business engagement, we may retain relevant data for the duration of that engagement and for up to 6 years thereafter in line with UK legal requirements.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can ask for your data in a portable format
• Right to object — you can object to our processing based on legitimate interests

To exercise any of these rights, please email hello@appsly.ai. We will respond within 30 days.

Cookies

This website does not use cookies for tracking or analytics. No cookies are set when you visit appsly.ai.

Complaints

If you have a concern about how we handle your personal data, please contact us first at hello@appsly.ai and we will do our best to resolve it.

You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO): ico.org.uk or 0303 123 1113.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be published on this page with an updated date at the top. We encourage you to review this page periodically.

Contact us

For any questions about this privacy policy or how we handle your data, please contact us at hello@appsly.ai.